Friday , February 26 2021

Sunwing Airlines Careers – Email Marketing Manager

Website Sunwing

Job Description:

As the Email Marketing Manager, you will bring customers and prospects to the product by optimization through automation. Driving personalization to an environment that utilizes technology and data to target and deliver relevant digital messaging at all points across the customer Lifecycle. You will oversee all stages of the lifecycle, including ideation, design, build, launch, growth, enhancement. You will also oversee the technical implementation and troubleshooting of database marketing efforts, allowing to scale lead generation, customer acquisition and retention initiatives. This role is a mix of technical expertise and business savvy, with a critical focus on solving customer needs, monitoring market trends and providing insights.

Job Responsibilities:

  • Serve as internal expert relative to compliance & best practices, list clean-up and maintaining a clean database, prospect and subscriber segmentation, improving email deliverability, data integrity, etc
  • Manage eCRM lifecycle, and drives its success through product optimization and timely decision making
  • Provide domain expertise and be the point person for email and marketing automation platform:
  • Oversee set-up, execution, troubleshooting and overall performance of all pre-post purchase and transactional and sales messaging programs
  • Campaign set up for transactional and marketing emails
  • Design and execute segmentation and content personalization strategy
  • Site and email personalization and recommendation strategy and set up
  • Provide support for database growth strategies
  • Collaborate with internal stakeholders such as marketing, sales, support, IT to ensure alignment on business needs and requirements and provide advocacy.
  • Manage technology platform, users, permissions, set up and relationships with vendors
  • Manage and own the digital data that enter CRM systems and ESPs and data subscription for emails in multiple CRM and email platforms
  • Selligent Marketing Cloud, Message Studio, Fresh Relevance, Litmus, Sendgrid

Job Requirements:

  • 5 years experience managing Email Marketing, and managing a team
  • Stay current with email marketing, and audience development and engagement best practices, strategies and standard
  • Problem solver who is experienced in building solutions to fix inefficient and broken processes and system
  • Strong experience with various email and marketing automation platforms
  • Experience working with 3rd party REST APIs and JSON data types
  • Proficient in HTML/ CSS, email clients, testing tools
  • University or College degree in a similar or related industry
  • BI tool knowledge (SAP Business Objects)

Job Details:

Company: Sunwing

Vacancy Type:  Full Time

Job Location: Ottawa, CA

Application Deadline: N/A

Apply Here