Job Description: UNIQLO USA is looking for a talented and energetic Associate to join our Retention & CRM Marketing team. This individual will be responsible for the segmentation, data analysis, and reporting in support of email and other customer retention communications. The optimal candidate will demonstrate a thorough understanding of the customer lifecycle, email marketing operations and analytics, and has a proven track record working with large databases. The optimal candidate can work smart – melding both speed and quality to manage tasks efficiently in a high-volume environment. This position will report to Manager of CRM & Retention Mktg, while supporting all retention marketing team members. Job Responsibilities: Own daily, weekly & monthly reporting for CRM and customer lifecycle. Streamline data & reporting requests. Understand key customer segments, uncovering opportunities within the data and working with the team to develop action plans to activate and impact KPIs. Develop new segmentation and targeting strategies based on customer data and business needs. Develop customer-facing tests to maximize customer engagement and lifetime value. Understand and enforce data & email best practices. Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality / integrity. Understand data flows & table structures. Monitor data feeds to catch and correct issues. Support implementation of new marketing automation programs (email, push, programmatic direct mail, on-site experiences), using data to personalize/contextualize communications. Share test results regularly, including with senior management. Collaborate cross-functionally to plan & execute iterative test plans. Job Requirements: Knowledge of and demonstrated success with implementing best practices in high-volume email marketing, lifecycle marketing and other customer-centric communications. BA degree in Marketing/Communication, Data Science or similar Understanding of email fundamentals: HTML, segmentation and performance best practices, CAN-SPAM requirements, data usage, deliverability, etc. Demonstrated success with data/analytics and project management in CRM/retention marketing. Experience in the retail space Experience using CRM / customer segmentation tool very important. Custora experience is a plus. 2-3 years online marketing-specific experience, optimally focused on email marketing, database marketing. Relevant agency experience also considered. Experience with Adobe Campaign or other ESPs (email service provider) required. Experience with customer databases required. Job Details: Company: Uniqlo Vacancy Type: Full Time Job Location: Albany, NY, US Application Deadline: N/A Apply Here careerstrivia.net
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