Job Description: Lead the delivery of SEM across both paid and organic, maximising reach and revenue generated via channels whilst harnessing best practice. Act as champion within the business and develop channel strategy in line with department objectives, ensuring synergy with core business concepts through close collaboration with channel managers and stakeholders. Job Responsibilities: Provide critical insight by analysing and reporting on BAU and campaign activity to key business stakeholders Contribute to team-based plans and strategy around key promo times and major product launches Identify market trends and proactively make strategic PPC campaign recommendations via a strategy documentation Manage budgets ensuring maximum marketing spend effectiveness in line with digital traffic, sales and product objectives. Taking into consideration synergy with organic traffic strategy With a particular view to developing the channel by incorporating new features and evolving industry trends Implement and manage testing plan across all accounts, sharing knowledge and insight with channel managers and key product stakeholders Lead on ad serving and digital agency relationships including the optimisation of CSS partners Manage and develop the SEO strategy, in line with digital traffic, sales and product objectives Track, report and analyse account performance and report to the broader business on weekly and period basis Job Requirements: Demonstrable experience leading and managing paid & organic search, with knowledge of the impact of social media, and display advertising 4 years +experience in Digital Marketing Track record of external digital agency management PPC knowledge and experience managing multiple deliverables and stakeholders Competency with website analytics tools such as Google Analytics with capacity to the deliver Working knowledge of ad serving tools Up-to-date with latest trends and best practices in on-line marketing and measurement Google Ads certification Job Details: Company: Schuh Vacancy Type: Full Time Job Location: Edinburgh, GB Application Deadline: N/A Apply Here careerstrivia.net
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