Wednesday , August 4 2021

KFC Openings – Performance Media Analyst

Website KFC

Job Description:

The Analyst, Digital & Performance Media has insight into all of KFC’s promotional & consumer-facing digital touchpoints – including paid digital channels, performance media, and email marketing. This person for responsible for owning the day-to-day operations of email marketing, understanding performance of key digital channels, and applying insights & learnings to optimize platform-first approach.

Job Responsibilities:

  • Work with creative and calendar counterparts to execute holistic digital communication strategy across paid and organic digital channels
  • Maintain working knowledge of national digital strategy to provide analysis and data-driven insights for creative & media agency teams in development of targeted paid creative for national and performance media.
  • Align test and learn strategy across performance and national strategies to refine targeting, tactics, and assets to drive both national and performance KPIs.
  • Support implementation and analysis of performance media strategy and reporting dashboards.
  • Support test and learn strategy for emerging digital tactics and capabilities within national and performance media – like click to order, influencers, creative enhancements, etc

Job Requirements:

  • Strong interpersonal skills and the ability to interface directly with higher levels of management
  • Must be able to meet deadlines and work well under pressure in a fast-paced environment
  • Candidate is a digital native with an expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success

Qualification & Experience:

  • Education/Certifications – BA or BS (Marketing, Analytics, Public Relations, Graphic Design, Online Journalism, New Media, Economics or
  • related field)
  • Years of Experience – 2-3 years’ experience working on brand or agency accounts in digital media, CRM, analytics, social, creative, etc
  • Experience working with multiple agencies across disciplines

Job Details:

Company: KFC

Vacancy Type:  Full Time

Job Location: Hagerstown, MD, US

Application Deadline: N/A

Apply Here

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