Job Description: The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, described as "The Economist of Fashion," "A Daily Destination for Fashion's Power Players" and "The Industry Bible." Job Responsibilities: Support the Senior Marketing Manager, Individuals in leveraging digital marketing campaigns to drive customer acquisition for BoF Professional, targeting individuals working in the global fashion industry Create campaign briefs and work collaboratively with the Studio team to ensure the timely delivery of all campaign assets Work with our paid media agency to plan and execute cost-effective campaigns across 3rd party platforms including, but not limited to, Google Adwords, Facebook, Instagram and LinkedIn Keep abreast of the latest developments in performance marketing to inform the optimal mix of platform, targeting, placement, creative, messaging and frequency Consistently monitor all campaigns to ensure performance is in line with agreed financial targets Maintain the customer acquisition campaign calendar and work proactively to meeting campaign deadlines Job Requirements: The ability to independently manage and execute integrated digital marketing campaigns to tight deadlines, across email and onsite marketing. Work with our paid marketing agency to ensure timely launches across Google Adwords, Facebook, Instagram and LinkedIn. A good understanding of customer targeting, content marketing and the role of paid media within a growth marketing framework - particularly if you have experience of executing paid media campaigns targeting individuals An understanding of the role and mechanics of interest profiling, custom audiences and retargeting Data literacy, including an understanding of how to track campaign performance and build an Excel report Excellent written English, including basic copywriting and exceptional proofreading skills Effective communication skills and a can do attitude Job Details: Company: BOF Vacancy Type: Full Time Job Location: Durham, England, UK Application Deadline: N/A Apply Here careerstrivia.net
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